Frequently Asked Questions
Our Make BIG Happen System is a proven framework that helps CEOs and business leaders set BIG goals and execute on them effectively. It is based on four key questions:
1. What do you want?
2. What do you have to do?
3. What could get in the way?
4. How do you hold yourself accountable?
The Make BIG Happen System has three core elements:
1. The Rythms: Create a repeatable process to hold you and your team accountable.
2. The Questions: Ask the right questions to gain more clarity and focus so you can move forward in alignment as an organization.
3. The Tools: Use our detailed exercises to self-reflect and strategize.
The Make BIG Happen system tackles growth plateaus by helping CEOs diagnose what’s holding their company back and how to take measurable action to move forward. It starts by shifting the mindset—encouraging leaders and teams to adopt a growth mindset rather than getting stuck in “this is how we’ve always done it” thinking. From there, the system guides CEOs to:
– Set bold, realistic goals and reverse-engineer them into actionable steps.
– Focus on leading indicators, the daily activities that drive future results, instead of only reacting to past performance metrics.
– Ask probing questions to uncover blind spots, obstacles, and accountability gaps.
– Leverage coaching support to ask hard questions, challenge assumptions, and create a repeatable structure for growth.
Our coaches are trained on the Make BIG Happen System, a strategic framework for addressing growth gaps in your business. In addition to offering their real-world perspective based on years of experience, our coaches will walk you through a personalized version of the Make BIG Happen framework, starting with your goals and setting up the daily activities that will help achieve them. Following the Make BIG Happen system can help you find clarity and alignment in your organization, optimize your talent pool, structure your business more effectively, and ultimately, grow.
CEO Coaching International pairs CEOs and their leadership teams with world-class coaches—former CEOs and executives who have built, scaled, and sold businesses. Our coaches provide a structured framework, including our proven Make BIG Happen methodology, to help clients achieve extraordinary business results.
CEO Coaching International is unique because every coach is a former CEO or President who has built or led a $100M+ company. We use a structured, results-driven methodology called Make BIG Happen System, based on our collective best practices from coaching hundreds of high growth companies. We publish our client performance results every year, and clients with us two years or more typically experience revenue growth nearly 3X or more the U.S. Average and EBITDA growth more than 4X the U.S. Average.
Every coach at CEO Coaching International is a been-there, done-that former CEO or President who has made BIG happen, leading double-digit sales and profit growth in business, ranging in size from startups to over $10 billion. Our coaches have made BIG happen at leading companies, including Samsung, Proctor & Gamble, Hallmark, Home Depot, Goodyear, Kohler, KendallJackson, Cold Stone Creamery, Tektronix, Hewlett-Packard, and Xerox.
CEO Coaching International is the coach of the business. We measure success by our client’s business growth. Clients working with us for two years or more typically see revenue growth nearly 3X the U.S. Average and EBITDA growth more than 4X the U.S. average.
When you become a client at CEO Coaching International, you join an elite and tight-knit community centered around growth and leadership. You will be invited to our exclusive community events held virtually and in-person, including our annual Make BIG Happen Summit. You will also have access to our vetted group of Strategic Partners, selected to alleviate CEO pain points.
Yes, CEO Coaching International offers exclusive peer-to-peer groups. Our Make BIG Hapen Business Forums are designed to deliver fresh perspectives, actionable strategies, and meaningful support—all while complementing your personalized insights from one-on-one coaching. Unlike other peer networks, Make BIG Happen Business Forums are intentionally designed to focus on measurable, business-specific results. These forums aren’t just about networking—they’re about transformation. Every session is structured to help you solve challenges, seize opportunities, and leave with clear, actionable steps for your business.