“By using the Make BIG Happen System, in less than seven years we’ve grown our company from a $6 million business that represented a mere fraction of our dreams, to a public corporation now trading on the Nasdaq at over $6 billion in value.”
— Bryce Maddock, CEO and Co-Founder, TaskUs
Coaches work with CEOs to refine their strategic vision, set priorities, and implement execution plans to achieve long-term business growth. Clients working with us for two years or more typically see revenue growth nearly 3X or more the U.S. Average and EBITDA growth more than 4X the U.S. Average.
When the CEO facilitates, team members may withhold honest feedback because they’re worried about how they are perceived in front of the “boss.” This holds your entire team back from creating a strategic plan that’s realistic—and pushes you to think BIG.
This also keeps a CEO from thinking deeply themselves on their strategic initiatives and can prevent your team from understanding your vision. Using a coach allows the CEO to fully participate in the conversation, so every voice is heard and the session stays focused and productive.
A CEO coach helps business leaders identify opportunities for growth, refine strategic plans, and improve execution. Through structured goal-setting, accountability, and expert advice, coaching helps CEOs scale their businesses, optimize performance, and achieve breakthrough success.
Annual planning is one of the most important strategic initiatives in a business cycle. A coach acts as a neutral facilitator who brings structure, clarity, and accountability to annual planning. They help surface blind spots, pressure-test assumptions, and bring alignment to the team. A coach won’t tell you what to do—instead, they’ll guide you to self-reflect so that you can create a strategy that matches your goals and your values.
It’s easy to write down goals in a strategic planning session and another to actually get it done. Coaches help teams bring your strategic plan to life by creating dashboards and establishing a rhythm of weekly and quarterly progress check-ins. This keeps your entire team aligned toward your goals and makes sure that what you’re doing each day actually helps get them done.
Yes. From the first session, your coach will discuss your goals and assess your current situation to determine how to help you move forward. Coaches are trained to identify what’s holding your team back—whether it’s misalignment, overcomplication, unclear ownership, or lack of focus—and help you reset with practical, high-impact initiatives.
Yes, coaching helps CEOs develop resilience, pivot strategies, and identify new opportunities during economic uncertainty. Coaches push teams to develop multiple scenarios (Plan A, B, and C), stress-test key assumptions, and prepare fallback strategies. This makes your plan resilient against economic, competitive, and operational uncertainty.
Coaching provides guidance on maximizing company value, structuring a successful exit, and preparing leadership transitions.
Yes, coaching provides insights on managing board expectations, communicating effectively with investors, and securing funding.
While annual planning sets the high-level direction, strategic plans should be revisited reguarly (at least quarterly) to ensure alignment with changing business conditions. Annual planning shouldn’t be a set-it-or-forget-it practice. Hiring a coach helps maintain momentum through structured check-ins that help you adjust priorities based on performance data. This keeps the leadership team focused on executing the right initiatives at the right time.